Wednesday, 14 Nov 2018
Category: Apple Hardware Event 2018

The iPhone XR is the one to get

The iPhone XR arrived like an afterthought. No surprise, really. Apple’s always been one to lead with its best foot forward — the latest, greatest and, quite literally, the largest. Projecting the life on the bleeding edge is a cornerstone of the company’s image, market share and stock price. The iPhone XR isn’t that. In […]

Beats did announce something today, after all

Turns out those rumors that Beats wouldn’t have anything to show off during today’s big Apple event weren’t 100 percent true. Granted, there was no mention of the headphone maker during the event itself. Instead, the company sent out a bit of an also-ran press release as things were still unfolding here in Cupertino. The […]

The 7 most egregious fibs Apple told about the iPhone XS camera today

Apple always drops a few whoppers at its events, and the iPhone XS announcement today was no exception. And nowhere were they more blatant than in the introduction of the devices’ “new” camera features. No one doubts that iPhones take great pictures, so why bother lying about it? My guess is they can’t help themselves. […]

Apple Watch Series 4 up close and hands-on

I’m sure somewhere out there, there’s someone who wants nothing more in this world than a circular Apple Watch. That person, I’m sad to report, was once again disappointed with the outcome of yet another Apple event. Circle-sporting invites and office buildings aside, the squircle works well for Apple, so it’s sticking around for the […]

Everything Apple announced at its iPhone XS event

Today was Apple’s big hardware event, and the trillion-dollar company had quite a lot to share about the future of some of its most profitable product lines. While Apple boasted how its products had been completely redesigned and re-engineered, in reality, what was most notable about today’s Apple event is how Apple is choosing to […]

iPhone XR up close and hands-on

Apple would have you believe that it’s not beholden to such trivial things as the market — roadmaps are long and the company’s always done its own thing. But the XR feels like as much a response to the first iPhone X than anything. Last year’s flagship iPhone broke the $1,000 seal for the company. […]

iPhone XS Max up close and hands-on

The most remarkable thing about the iPhone XS Max is that it doesn’t feel huge. It’s all relative, of course. And surely Apple’s old guard would have scoffed at the notion of a 6.5-inch display. But time marches on. Seasons change and so do minds. Temperatures increase, superhero movies pile up and screen sizes increase, […]

Here’s how Apple’s stock fared during today’s big hardware event

Apple announced a whole bunch of new products today at its fancy Cupertino campus in what was its first hardware event since becoming a $1 trillion company. The company proudly unveiled the iPhone XS, the iPhone XS Max, the Apple Watch Series 4 and more. The stock market behaved as we expected. Apple’s stock spent much […]

XS, XR, XS Max? The difference between the new iPhones

XS is the normal one. XR is the cheap one. XS Max is the big one. That’s a good start to understanding Apple’s confusing naming scheme for its new line of iPhones. Apparently jealous of Android’s fragmentation, Apple decided it needed three different models, three different storage sizes and nine different colors. You can think […]

Apple Watch Hermès collection gets new color-blocked faces and bands

Apple today introduced a set of new Apple Watch bands to accompany the Apple Watch Series 4, announced this morning at the company’s hardware event in Cupertino. The bands, which will debut this fall with the Series 4 devices, will also fit older generation watches, Apple says. They include new collections designed for Apple Watch […]