Sunday, 18 Nov 2018
Category: advertising

Apple’s Search Ads expand to six more markets in Europe and Asia

In December, Apple introduced a new pay-per-install ad product called Search Ads Basic aimed at smaller developers, to complement the existing Search Ads product, which then became known as Search Ads Advanced. Today, the company is expanding Search Ads to more countries, including France, Germany, Italy, Japan, South Korea, and Spain, bringing the total number […]

Netflix experiments with promoting its shows on the login screen

Netflix is testing a new way to promote its original shows – right on the login screen. A company spokesperson confirmed the streaming service is currently experimenting with a different login screen experience which replaces the black background behind users’ names and profile thumbnails with full-screen photos promoting a Netflix Original series or special, like […]

U.S. podcast ad revenues hit record $314 million in 2017

The U.S. podcasting industry had a record year in 2017, reaching $314 million in revenue – a figure that’s up 86 percent from the $169 million in 2016, according to new study out this morning from the Interactive Advertising Bureau (IAB) and jointly conducted by IAB and PwC U.S. The firms are also estimating podcast revenue […]

Gravy’s new mobile game show is ‘Price is Right’ mixed with QVC

Following the success of the live mobile game show HQ Trivia, a team of serial entrepreneurs have begun testing the market to see if another game show concept can work, too. Their new game show-inspired app, Gravy, is meant to be a riff on the “Price is Right” combined with a QVC-style shopping experience. That […]

Facebook’s new authorization process for political ads goes live in the US

Earlier this month — and before Facebook CEO Mark Zuckerberg testified before Congress — the company announced a series of changes to how it would handle political advertisements running on its platform in the future. It had said that people who wanted to buy a political ad — including ads about political “issues” — would have […]