Thursday, 13 Dec 2018
Category: IGTV

Joe Biden is headed to IGTV

What better way to reach millennial voters ahead of a 2020 presidential run than through Instagram? Joe Biden, in partnership with ATTN:, will host a 10-episode series streaming on IGTV beginning September 12. In reality, he has yet to confirm a presidential run; the partnership, rather, is meant to help combat digital misinformation in an era of “fake […]

For IGTV, Instagram needs slow to mean steady

Instagram has never truly failed at anything, but judging by modest initial view counts, IGTV could get stuck with a reputation as an abandoned theater if the company isn’t careful. It’s no flop, but the long-form video hub certainly isn’t an instant hit like Instagram Stories. Two months after that launched in 2016, Instagram was […]