Monday, 19 Nov 2018
Category: Dieter May

BMW’s Alexa integration gets it right

BMW will in a few days start rolling out to many of its drivers support for Amazon’s Alexa voice assistant. The fact that BWM is doing this doesn’t come as a surprise, given that it has long talked about its plans to bring Alexa — and potentially other personal assistants like Cortana and the Google […]

Hear BMW’s Dieter May explain the connected car at Disrupt SF 2018

Mobility is undergoing a radical transformation and the topic will be thoroughly examined at Disrupt SF this September. We’re excited to have BMW’s Dieter May speak on the main stage about how the German car company is addressing the connected car while still building, what they say is, the ultimate driving machine. And bonus! May […]

Why BMW needs to own its customer experience from start to finish

For the last few years now, BMW has wrestled with the question of what it’ll mean to be a luxury car manufacturer in the age of electric cars, autonomous driving and rapidly changing — and increasing — customer expectations. What, after all, makes something the “ultimate driving machine” when the driver eventually stops driving? For BMW, […]