Thursday, 15 Nov 2018
Category: cars

Hyundai teams up with Amazon to offer virtual showroom

Next time you’re grabbing a new charging cord on Amazon, you might be tempted to grab a new Hyundai as well. Hyundai announced today a partnership with Amazon to create a digital showroom to allow customers to compare pricing and reviews, book a test drive and find a dealer in their area to purchase the […]

Why BMW needs to own its customer experience from start to finish

For the last few years now, BMW has wrestled with the question of what it’ll mean to be a luxury car manufacturer in the age of electric cars, autonomous driving and rapidly changing — and increasing — customer expectations. What, after all, makes something the “ultimate driving machine” when the driver eventually stops driving? For BMW, […]

With its new in-car operating system, BMW slowly breaks with tradition

When you spend time with a lot of BMW folks, as I did during a trip to Germany earlier this month, you’ll regularly hear the word “heritage.” Maybe that’s no surprise, given that the company is now well over 100 years old. But in a time of rapid transformation that’s hitting every car manufacturer, engineers […]