Wednesday, 21 Nov 2018
Category: merchandise

Netflix snags former Disney exec Christie Fleischer to lead its consumer products team

Netflix is doubling down on its merchandising efforts with its hiring of former Disney exec Christie Fleischer to head its global Consumer Products team. Previously the head of merchandise for parks, experiences and consumer products at Disney, Fleischer will now lead a team at Netflix focused on overseeing retail and licensee partnerships, publishing, interactive games, […]

Patreon acquires Kit to let creators bundle merch in subscriptions

If content creators want to sell pricier monthly content subscriptions, offering stickers, pins, signed photos or t-shirts can convince fans to pay a higher fee and keep them loyal with a physical connection. That’s why patronage platform Patreon just acquired Kit, a startup building a merchandise logistics backend so creators don’t have to fiddle with […]