Thursday, 15 Nov 2018
Category: Advertising Tech

Facebook expands its video Ad Breaks to 21 new countries

Facebook Ad Breaks, the social network’s pre-roll and mid-roll video ads, are launching in 21 new countries. Facebook announced that Ad Breaks were generally available last month in five countries: the United States, United Kingdom, Ireland, Australia and New Zealand. Now it’s adding territories in Europe, Latin and South America and Asia to the list. […]

Seven reasons not to trust Facebook to play cupid

This week Facebook has launched a major new product play, slotting an algorithmic dating service inside its walled garden as if that’s perfectly normal behavior for an ageing social network. Insert your [dad dancing GIF of choice] right here. Facebook getting into dating looks very much like a mid-life crisis — as a veteran social […]

Answering its critics, Google loosens reins on AMP project

Accelerated Mobile Pages, or AMP, has been a controversial project since its debut. The need for the framework has been clear: the payloads of mobile pages can be just insane, what with layers and layers of images, Javascript, ad networks, and more slowing down page rendering time and costing users serious bandwidth on metered plans. […]

Instagram Shopping gets personalized Explore channel, Stories tags

Instagram is embracing its true identity as a mail-order catalog. The question will be how much power merchants will give Instagram after seeing what its parent Facebook did to news outlets that relied on it. In a move that could pit it against Pinterest and Wish, Instagram is launching Shopping features across its app to let […]

What you need to know ahead of the EU copyright vote

European Union lawmakers are facing a major vote on digital copyright reform proposals on Wednesday — a process that has set the Internet’s hair fully on fire. Here’s a run down of the issues and what’s at stake… Article 13 The most controversial component of the proposals concerns user-generated content platforms such as YouTube, and […]

Deep-linking startup Branch is raising more than $100M at a unicorn valuation

Branch, the deep-linking startup backed by Andy Rubin’s Playground Ventures, will enter the unicorn club with an upcoming funding round. The four-year-old company, which helps brands create links between websites and mobile apps, has authorized the sale of $129 million in Series D shares, according to sources and confirmed by PitchBook, which tracks venture capital […]

Location data platform Factual raises $42M

Factual announced this morning that it has raised $42 million in new funding. The company launched in 2009 and now provides location data to customers like Amazon, Apple, Google, Facebook and Microsoft. And it’s still adding new capabilities, like the ability for advertisers to measure whether their campaigns drove in-store visits. Founder and CEO Gil […]