Saturday, 17 Nov 2018
Category: Adobe

Why rumors that Adobe could be in talks to buy Marketo make sense

Adobe could be shopping for another piece of the digital marketing puzzle, as reports surfaced today that the company might be in talks with Vista Equity Partners to buy Marketo, a company the private equity firm purchased in May 2016 for $1.8 billion in cash. Reuters was first to report the rumor. While the report […]

Prime Day boosted other large retailers’ sales by 54%, says report

Amazon’s Prime Day again broke records this year, but the sales holiday also boosted sales across the broader U.S. e-commerce industry. According to Adobe Analytics data released this morning, larger retailers – meaning those with over a billion in annual revenue – saw a 54 percent increase in sales on Prime Day, compared with an average […]

Kapwing is Adobe for the meme generation

Need to resize a video for IGTV? Add subtitles for Twitter? Throw in sound effects for YouTube? Or collage it with other clips for the Instagram feed? Kapwing lets you do all that and more for free from a mobile browser or website. This scrappy new startup is building the vertical video era’s creative suite […]

Adobe could bring Photoshop to the iPad

Adobe currently has three dozens apps in the App Store. But one app is still missing. According to a report from Bloomberg, the company could be working on a full-fledged version of Photoshop for the iPad. And it makes sense for a ton of reasons. First, it’s clear that the iPad has become powerful enough […]

Adobe could be the next $10 billion software company

Adobe reported its Q2 FY’18 earnings yesterday and the news was quite good. The company announced $2.2 billion in revenue for the quarter up 24 percent year over year. That puts them on an impressive $8.8 billion run rate, within reach of becoming the next $10 billion software company (or at least on a run […]

Adobe to acquire Magento for $1.68B

Adobe announced today that it was acquiring Magento for $1.68 billion. The purchase gives Adobe a missing e-commerce platform piece that works in B2B and B2C contexts and should fit nicely in the company’s Experience Cloud. It should also help Adobe compete with Salesforce, which offers its own marketing, sales and service offerings in the […]

Adobe CTO leads company’s broad AI bet

There isn’t a software company out there worth its salt that doesn’t have some kind of artificial intelligence initiative in progress right now. These organizations understand that AI is going to be a game-changer, even if they might not have a full understanding of how that’s going to work just yet. In March at the […]