Thursday, 15 Nov 2018
Category: Pandora

Pandora takes on Spotify’s Release Radar with its newest playlist, The Drop

Pandora is taking on Spotify with the launch of a new personalized playlist, The Drop, announced this morning. Similar to Spotify’s Release Radar, The Drop will also focus on new releases from artists its listeners care about. New tracks are added to the playlist on the day they’re released, the company says  – that means […]

Pandora introduces capabilities for shorter, more personalized ads

Pandora announced three new capabilities for advertisers today — the ability to dynamically assemble different audio ads for different listeners, the ability to sequentially target ads so that they fit together into a larger strategy and shorter ad formats that range from four to 10 seconds in length. Claire Fanning, Pandora’s vice president of ad […]

Pandora and iHeartRadio subscription streams to impact Billboard’s charts

Billboard will begin using Pandora Premium and iHeartRadio subscription streams to inform its Billboard 100 and Billboard 200 charts, along with other streaming-inclusive charts, the company announced this week. Before, only Pandora’s radio spins were included. According to Pandora, the change goes into effect on July 14 and will bring nearly 6 million Pandora subscribers’ spins […]

Pandora’s acquisition of audio adtech company AdsWizz is complete

Pandora this morning announced it has closed on its acquisition of AdsWizz, the digital audio ad technology company whose products will be used to upgrade the streaming service’s own ad tech capabilities in the months ahead. The $145 million deal was first announced in March, with a stipulation that at least 50 percent of the […]

Pandora now offers a Premium Family plan for $14.99 a month

Pandora just launched a family version of its Premium service. For $14.99 a month, up to six users can access Premium features (the individual version costs $9.99 a month). The new subscription option was added with little fanfare and spotted earlier today by Android Police. This better positions Pandora to compete with Spotify Premium and […]

Pandora shares up 8% after surprise earnings beat

Pandora’s quarterly earnings report was music to investor’s ears. The digital radio platform reported a better-than-expected first quarter report after the bell on Thursday, sending shares up 8% in after-hours trading. Wall Street liked that the company showed a sizable increase in subscriber revenue, posting $104.7 million, a 63% increase from last year. Pandora has […]