Monday, 19 Nov 2018
Category: Snapchat Redesign

Why Snapchat’s re-redesign will fail and how to fix it

Snap screwed it all up jumbling messages and Stories, banishing creators to Discover and wrecking auto-advance. Prideful of his gut instincts, Snap CEO Evan Spiegel refused to listen to the awful user reviews and declining usage. Now a YouGov study shows a 73 percent drop in user sentiment toward Snapchat, the app’s user count shrank […]

Snapchat scrambles to fix failed redesign, moves Stories to Discover

Snapchat’s redesign was a disaster. It cratered ad views and revenue and led Snapchat’s user count to actually shrink in March. That’s why CEO Evan Spiegel just announced a big reversal of the redesign’s worst part: We learned that combining watching Stories and communicating with friends into the same place made it harder to optimize […]

Snapchat slips in Q1 to its slowest user growth rate ever, shares fall 15%

Snapchat face-planted in its Q1 2018 earnings report amidst a rocky redesign and sustained competition from Facebook, unable to keep up its comeback from last quarter. Snapchat reached only 191 million daily active users, up from 187 million, with its growth rate sinking to 2.13 percent — its slowest ever, compared to 5.05 percent in […]