Wednesday, 21 Nov 2018
Category: Acast

VCs like what they are hearing out of the podcasting sector

Podcasts are television for the earbud generation. And podcasts have been around for a surprisingly long time. If you’re one of the folks who got hooked on podcasts around 2014, when Sarah Koenig and other producers from This American Life launched the wildly popular Serial podcast, you might think that it’s a brand new medium. […]

The BBC will run its first podcast ads, powered by Acast

The BBC will start running ads in its podcasts, thanks to a partnership with podcast publishing and monetization company Acast. Acast CEO Ross Adams told me that ads will start running later this week, with the BBC including “bumpers” today announcing the imminent ad launch. “Podcasts are one way we’re reinventing BBC radio to engage […]