Thursday, 13 Dec 2018
Category: birchbox

Walgreens takes a minority stake in Birchbox, which will now come to its stores

Walgreens has entered into a strategic partnership with beauty-in-a-box startup Birchbox, which will involve building Birchbox experiences inside Walgreens’ stores so customers can shop and try new brands. The deal also sees Walgreens acquiring a minority equity interest in Birchbox, the companies said. The deal follows a change to Birchbox’s ownership structure reported earlier this […]

Birchbox ownership changes hands after beauty business does recap

Beauty-in-a-box brand Birchbox has changed up its ownership structure. The New York-based startup, which has raised almost $90 million in funding from noted venture firms like Accel Partners and First Round Capital, has a new majority owner in hedge fund Viking Global, sources confirm to TechCrunch. First reported by Recode, Birchbox made some changes to its cap table […]